After years of being a fringe player, Ultraviolet is ready to enter the larger league.
From the beginning, Ultraviolet has done things correctly, even when it was a more painful way. The best example is how the F77 electric motorcycle was re -designed during epidemic. Another recent one is how UV has incredcibly invested more than a year in making a high-demonstration bikes that we have recently set. Huge top speed record with. F99 will never go on sale soon, but its 258kph top speed is more than any Indian manufacturer than any car or bike.
But earning respect and earning money are two very different things, and while many people now appreciate the engineering capabilities of ultraviolet, find mostly F77 A product is also a niche. However, UV has the ability to completely change the most recent announcements.
So far, you have definitely already seen new Terrorct scooter And this Shockwave off-roaderSo I will not go into the details of why they are so exciting. Instead, the real shocker was the introductory value tag, especially for the scooter, which would be Rs 1.2 lakh for the first 50,000 customers. Of course, that price tag will be for the base model with small 3.5kwh battery packs and without any fancy decay and radar safety system. Nevertheless, it does not have a lot of money for a large, sporty electric scooter with 14 -inch wheels and promises a strong performance compared to anything at this price.
Apparently, UV is taking a more start-up-esk aggressive strategy, and it is not just below for wild pricing. For the beginning, while both products are ‘launched’, they will not go on sale before the start of 2026. While one year may look like a long time, I think it is quite an ambitious goal that neither product came out on stage under its power. It is also the fact that much information has not yet been shared in terms of detailed specifications and different structure.
In the last few years after seeing many startups, these are usually red flags that are difficult to ignore. But here is a significant difference – UV has already taken a long road to prove its abilities, and the company now has a stable platform that can be leveraged on these new products. The biggest challenge would not actually be to make these products a reality, but to meet the huge demand for more than 60,000 bookings that are already created.
Among some EV startups that have succeeded so far, the common story is that the manufacture of the product is only part of the challenge and reducing production is basically harder than anticipated. After all, you are working with dozens of suppliers who must first assure that your business is meaningful and then you have to supply the required quality, quantity and components at the right time. All this is a really monumental attempt to work smoothly, and it takes time to master this process.
And keeping in mind, I would not be surprised if Ultraviolet is facing some delay in bringing both these products to the market, but I believe they will correct it. And when this happens, this company will finally get the success that it deserves.
See also: Rai: Is the first Honda electric scooter missed the mark?
