Mahindra Recently announced that it has distributed more than 6,300 units. Ho 6 And this Xev 9e The electric SUV started in March this year since delivery. The company also revealed that more than 75 percent of all bookings are so far for top-space pack three variants, especially a large part of the 79kwh battery pack. However, moving forward, Mahindra is planning to introduce large battery packs on lower trims for a more rational version lineup.
- Mahindra’s 6,300 units 6, XEV 9E are given so far
- More than 75 percent of booking top-spec packs for three variants
- Mahindra targets more and more versions from the lower trims
Booking for less trims does not convert
Production and delivery preferred for three variants packs
Mahindra has Surprised delivery schedule For be 6 and Xev 9e. In March, delivery began with the top-spec pack three variants. The packs will start arriving in three select variants in June, followed by the pack in July. The base ‘pack 1 up’ and pack 1 variant will start arriving only in August.
Talking to our sister Publication Autocar Professional, Rajesh Jejurikar, Executive Director and CEO of the company’s auto and farm sectors, revealed that despite a healthy interrogation for a low-spec variants, consumers individually hesitate to commit the vehicle without seeing the vehicle. “They do not turn into booking right now because people want to see vehicles before booking,” Jejurikar said.
He said, “The existing booking mixture is still very slant at the top end – more than 75 percent of the packs are for three. We believe that when we start testing the vehicle of the display and test drive vehicles pack and pack one, they said.
More preference for range with large battery
79kwh battery is needed on low trims for continuous volume
Interestingly, Jejurikar revealed that consumers are showing preference for extended driving range on facilities. Therefore, Mahindra is now rethinking its variant lineup to offer a 79kwh battery on the lower trims.
“There is a very large section of people who want 79 kwh in the lower pack. It is very different from the notion that we went – that 79 kwh will only be in the top end and everything else will be 59 kwh. There is a section of people, for which the range is actually important on many other features, which we are presenting, which we are presenting,” Jejurikar said.
To address this, Mahindra can introduce new versions of BE6 and XAV9E that offer 79kwh batteries with less features to make them more economical. The company believes that it can unlock a comprehensive customer base and drive in high amounts.
He said, “To start the growing volume, we will need a proper mixture in the pack forest and do two packs. We will be saturated at a price point where it will be difficult to maintain high versions. We have to start the volume at least 25-30 percent of the pack 2 and pack 1.”
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