Renault India Chennai has inaugurated a state -of -the -art new design center at its technology and trade center outside Tamil Nadu. The result of investment of 1.5 million euros (Rs 14.68 crore), this feature is the second largest global design studio of the French car brand after its major convenience in Paris.
The Renault Design Center Chennai (RDCC) was inaugurated by Laurence Van Dan Acner, Chief Design Van of Renault Group, Renault India VP of Sales and Marketing Francisco Hidalgo, Renault India CEO and MD Venkatram Mamilpel and India Design Studio Head Zulien Subtier.
However, this is not Renault’s first design studio in India; It was inaugurated in 2005 at the beginning of the brand operating India in Pune, before it opened its manufacturing plant in Tamil Nadu. Since then, there is one in Mumbai and one in Chennai, which has been converted into a new feature.
The brand asked for this new feature at its ‘Renaissance’ event in 2024, where it confirmed the launch of five new model for India in the next two years, and a new brand identity rollout, which includes a completely ‘R-Store’ showroom. It is also part of a large innings within the Renault Nissan Alliance, in which the Japanese brand has excluded the manufacturing JV at the Tamil Nadu plant, giving full control to Renault.
The new design center has technology and features with its other global design studios and was designed to tap into a huge pool of design talent available in India. It facilitates the choice of VR setup to help the model in 3D, to display the design in 1: 1 size and virtual collaboration terminals to co-design 8.5×2.4m ‘LED wall’ with other design studios in real time.
The new design center has technology and features with its other global design studios and was designed to tap into a huge pool of design talent available in India. It facilitates the choice of VR setup to help the model in 3D, to display the design in 1: 1 size and virtual collaboration terminals to co-design 8.5×2.4m ‘LED wall’ with other design studios in real time.
As a celebration of its opening, Renault unveiled the reconsideration – designed within the RDCC and a sculpture built is aimed at the integration of French and Indian culture as well as a symbol of traditional and digital design techniques. Impressing the basic silhouette of an SUV, the screen is displayed in Rithink that displays abstract patterns that are a large part of the design process, as well as words in both English and Devanagari scripts.
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